Ashmero is the complete operating system for modern Indian jewellers. It includes an admin dashboard for store operations and a branded mobile app with both Karigar and Customer logins — allowing you to manage artisans and serve customers from one platform.

What makes Ashmero different from other jewelry software?

Ashmero provides a complete platform with admin dashboard + mobile app. The mobile app includes both Karigar and Customer logins — karigars can track jobs while customers browse and book appointments. It includes: 1) Karigar management with job tracking and material reconciliation, 2) Full store operations dashboard, and 3) A branded mobile app included free (competitors charge ₹5-15K/month extra).

How much does jewelry software cost in India?

Ashmero pricing starts at ₹4,999/month for single-store jewellers. Multi-branch plans with karigar management start at ₹9,999/month for up to 3 locations. All plans include a branded mobile app at no extra cost, which typically costs ₹5,000-15,000/month extra with other providers.

How long does setup take?

Most jewellers go live within 24-48 hours. Our team provides hands-on guidance through every step of the setup process, including data migration from existing systems.

Is there a free trial?

Yes, we offer a 14-day free trial with no credit card required. You can explore all features including karigar management. Dashboard is ready in 24-48 hours; your branded mobile app is delivered in 2-3 weeks.

Does Ashmero include karigar (artisan) management?

Yes, Ashmero includes a complete karigar management system. Track job assignments, material issue and return, wastage calculations, quality control, and payments. Karigars can log into the mobile app to view jobs, confirm materials, and submit work.

Does Ashmero support multiple branches?

Yes, Ashmero supports multi-branch management from day one. You can manage multiple locations with real-time inventory sync, branch-specific pricing rules, and unified reporting across all stores.

How do live gold rates work in Ashmero?

Update your gold, silver, and platinum rates once in the admin dashboard. Prices automatically sync across all products, all branches, and your mobile app in real-time. Supports 24K, 22K, 18K, 14K gold with automatic purity calculations.

Does Ashmero calculate GST for jewelry?

Yes, Ashmero handles GST calculations automatically with jewelry-specific rules. It correctly calculates GST on metal value, making charges, and wastage according to Indian tax regulations.

Is my data secure with Ashmero?

Yes, Ashmero uses bank-grade 256-bit encryption, role-based access controls, and daily automated backups. Your customer data and business information are protected with enterprise-level security. You retain 100% ownership of your data.

Brand Guidelines

Brand Positioning

Positioning Hierarchy

Primary (Emotional)

“Turn One-Time Buyers into Lifelong Customers”

Secondary (Functional)

“The Operating System for Modern Indian Jewellers”

Supporting (Differentiator)

“From Karigar to Customer. One Platform.”

Strategic Pillars

Trust

Transparent pricing your customers can verify

Give your customers receipts they can believe in

Relationships

Scale your personal touch across branches

Feel as personal as grandfather's single shop—across all your branches

Growth

Your store in every customer's pocket

Be present when they're ready to buy

Brand Values

Trust:Transparent pricing, audit trails, and price locking build documented trust
Relationships:Consultation sessions, savings plans, and customer apps create lifetime value
Growth:Mobile-first experience puts your store in every customer's pocket
Heritage:We honour the tradition of Indian family jewellers while enabling progress

The Ashmero Advantage

Complete Chain Coverage

No competitor covers Karigar → Store → Customer in one platform

Relationship Focus

Consultation sessions, savings plans, and customer app create lifetime value

Trust Infrastructure

Transparent pricing, audit trails, and price locking build documented trust

Mobile-First Experience

Customer app is a genuine differentiator most competitors don't have

Indian Jewellery Specificity

Built for Indian market: hallmarking, GST, exchange valuations, purity math

Brand Voice

Tone & Personality

Confident

We know our product and industry well

Warm

Approachable and friendly, not cold or corporate

Clear

Simple language, no jargon

Respectful

We honour the tradition of Indian jewellery businesses

The Family Jeweller Narrative

Use this storytelling framework in marketing:

Honour the past:“Your grandfather built trust one customer at a time”

Acknowledge the challenge:“But how do you maintain that personal touch across 5 branches and 10,000 customers?”

Present the bridge:“Ashmero gives you the memory your grandfather had—for every customer, at every branch”

Show the future:“So your grandchildren inherit not just a business, but a system that grows with them”

Say This

“Turn one-time buyers into lifelong customers”
“Setup in 24 hours”
“Built for Indian jewellers”
“Your store in every customer's pocket”
“From Karigar to Customer. One Platform.”

✗ Not This

“Revolutionary AI-powered solution”
“Best-in-class enterprise software”
“Leverage synergies”
“Disruptive technology”
“Just need billing software”

Logo System

The Ashmero logo features a distinctive “A” mark with elegant curved shapes representing precision and craftsmanship. Available in multiple variants for different contexts.

Logo Variants Reference

Type	Filename	Best For
Horizontal Teal	`logo-horizontal-teal.svg`	Light backgrounds, headers
Horizontal Gold	`logo-horizontal-gold.svg`	Dark backgrounds, hero sections
Horizontal Mixed	`logo-horizontal-mixed.svg`	Neutral backgrounds, documents
Stacked Teal	`logo-stacked-teal.svg`	Square spaces, social profiles
Stacked Gold	`logo-stacked-gold.svg`	Dark square spaces
Icon Teal	`logo-icon-teal.svg`	Favicons, small spaces
Icon Gold on Teal	`logo-icon-gold-on-teal.svg`	App icons, badges

Horizontal Logos

Best for headers, navigation, and wide spaces. Minimum width: 120px.

Teal on Light

Gold on Dark

Mixed (Neutral)

Stacked Logos

Best for square spaces, social media profiles, and app stores. Minimum width: 80px.

Stacked Teal

Stacked Gold

Icon Mark

Use for favicons, app icons, and small spaces. Minimum size: 24px.

Icon Teal

Icon Gold

Gold on Teal

Teal on Gold

Favicon Package

Complete favicon set for all platforms and devices.

16×16

32×32

48×48

96×96

Logo Usage Guidelines

Do

Use approved logo files only
Maintain minimum clear space (1× mark height)
Use teal logos on light backgrounds
Use gold logos on dark backgrounds
Keep logo proportions intact

✗ Don't

Stretch or distort the logo
Change logo colours
Add effects (shadows, gradients, glows)
Place on busy or low-contrast backgrounds
Rotate the logo

Desktop (>1024px)

Use horizontal logo

Tablet (768-1024px)

Horizontal or stacked

Mobile (<768px)

Icon for navbar, stacked for hero

Colour Palette

Primary - Cyprus

Cyprus 600

#004643

RGB: 0, 70, 67

Primary brand colour, buttons, headers

Cyprus 500

#005955

RGB: 0, 89, 85

Hover states

Cyprus 400

#007A73

RGB: 0, 122, 115

Lighter accents

Accent - Gold

Gold 500

#D4AF37

RGB: 212, 175, 55

Accent colour, CTAs, highlights

Gold 400

#E8C84A

RGB: 232, 200, 74

Hover states, gradients

Gold 600

#B8962E

RGB: 184, 150, 46

Darker gold accents

Neutral - Forest

Forest 600

#2D3B38

RGB: 45, 59, 56

Primary text, dark backgrounds

Forest 500

#3D4F4B

RGB: 61, 79, 75

Secondary text

Forest 400

#5A6E69

RGB: 90, 110, 105

Muted text

Forest 300

#8A9A96

RGB: 138, 154, 150

Placeholder text

Forest 200

#B8C4C1

RGB: 184, 196, 193

Borders, dividers

Background - Sand

Sand 100

#FAF9F7

RGB: 250, 249, 247

Light backgrounds

Sand 200

#F5F3EF

RGB: 245, 243, 239

Section backgrounds

Sand 300

#F0EDE5

RGB: 240, 237, 229

Card backgrounds

Sand 400

#E5E1D8

RGB: 229, 225, 216

Borders

Semantic

Success

#059669

RGB: 5, 150, 105

Success states, positive actions

Error

#DC2626

RGB: 220, 38, 38

Error states, destructive actions

Warning

#F59E0B

RGB: 245, 158, 11

Warning states

Info

#0EA5E9

RGB: 14, 165, 233

Information states

Typography

Display FontGoogle Fonts

Playfair Display

Headlines, logo, testimonials, premium content

400 Regular500 Medium600 SemiBold700 Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Body FontGoogle Fonts

DM Sans

Body text, UI elements, buttons, navigation

400 Regular500 Medium600 SemiBold700 Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Type Scale

Display XL

The quick brown fox

text-6xl60px / 3.75rem

Display LG

The quick brown fox

text-5xl48px / 3rem

Display MD

The quick brown fox

text-4xl36px / 2.25rem

Heading

The quick brown fox

text-2xl24px / 1.5rem

Title

The quick brown fox

text-xl20px / 1.25rem

Body LG

The quick brown fox

text-lg18px / 1.125rem

Body

The quick brown fox

text-base16px / 1rem

Small

The quick brown fox

text-sm14px / 0.875rem

The quick brown fox

text-xs12px / 0.75rem

Buttons

Primary (Cyprus)

Accent (Gold)

Outline

Ghost / Text

Components

Cards

Feature Card

Description text goes here explaining the feature in brief.

Gold Accent Card

Description text goes here explaining the feature in brief.

Dark Card

Description text goes here explaining the feature in brief.

Badges

Cyprus BadgeGold BadgeSuccessErrorWarning

Form Elements

Text Input

Select

Textarea

Need the Brand Assets?

Download the complete brand kit including logos, colour swatches, favicons, and social media assets.

Download Brand Guidelines

Horizontal Teal Horizontal Gold Stacked Teal App Icon